All posts tagged: gluten conscious

LIFESTYLE EATING- (3)

Lifestyle eating? Why coeliac disease is NOT a lifestyle choice

Coeliac disease is not a lifestyle choice ‘Gluten-friendly’, ‘Gluten-conscious’ and ‘Lifestyle Eating’are just a few of the strange and questionably legal labels I’ve seen applied to gluten free food recently. ‘Freefrom’ is the term that has traditionally been used to label gluten free, dairy free, and other allergen-free foods in supermarkets. Unfortunately, I was greeted with a rather less useful sign when I walked into Sainsbury’s this week: ‘Lifestyle eating’. I got a bit cross, and after some nudging from the excellent Gluten Free B, I decided to break my blogging silence and write about it properly. ‘Lifestyle eating’ insinuates that eating gluten free (or any allergen-free) is a lifestyle choice, which is rather insulting when you have to eat that way due to a chronic health condition. It perpetuates the assumption that people with coeliac disease and/or food allergies are fussy and faddy, and this has a direct consequence for people with coeliac disease; it leads to people catering for us taking us less seriously and potentially making us ill when they think that ‘a little bit won’t hurt’. Rebranding …