I did it. I caved. I had a moment of weakness in the new Wholefoods in Richmond (more on that later) (never go shopping when hungry), and decided to just try it and see if it’s worth the £.
Yes, it is £4.50. For a loaf of bread.
Yes, that seems like a ridiculous price in comparison to ‘normal’ bread, but it is only fair to take into account that this is a small company using expensive gluten-free ingredients – GlutenfreeB wrote a really informative post on why gluten-free food is expensive.
I bought it, I ate it, I loved it.
The bread had a gorgeous texture and taste; springy yet soft, and delicious warmed and spread with salted butter. I have to say that although my favourite is still the WAGfree cob, the Perkier! loaf comes a close second. I love that bread, traditionally the worst area of gluten-free foods, is finally getting some taste and recognition.
The Perkier! loaf is lasting me about a week, taking into account that I eat a couple of slices on average once every other day. I have been using quite generous slices (it does not come pre-sliced) so mileage may vary.
I think I probably will repurchase, but as a treat/ when I can’t get hold of lovely Brixton bread.
I will let the pictures speak for themselves.
The bread is available to buy exclusively in Wholefoods at the time of writing.