All posts tagged: clickbait


Gluten Free Hate: Easy Money for British Newspapers

(just in case you’d forgotten the worst clickbait-master of them all…) Have you seen today’s gluten free clickbait? This ‘gluten free hate’ article in the Guardian has triggered a mixed (mostly bad?) reaction in the coeliac community today. I am accustomed to seeing stuff of this ilk from the Daily Mail and The Spectator, but have to confess I was disappointed to see it in The Guardian. The article follows the classic internet tradition of riling people up to get clicks. Clicks = advertising money, and gluten free dieters are an easy target. You might think as a coeliac, that I would be on the side of the author. Sure, I do an inward eyeroll* when someone tells me that they are ‘going gluten free’ because ‘it’s healthier’ or because they think it will help them lose weight. Or when someone says they are gluten intolerant, but eats gluten when it suits them. As I’ve written about before, there are problems with the way that ‘gluten free’ has become less of a strict medical term, and more of a ‘healthy’ buzzword. It is …